Opinion
The latest opinion pieces by industry thought leaders
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Retrieved from Casey's.
How to drive traffic by leaning into loyalty
It’s not enough to have a rewards program. You need to use it strategically to understand your customers’ behavior and actively tailor offers to their actions, writes NexChapter VP of Digital Strategy Mike Templeton.
Mike Templeton • June 24, 2024 -
vittaya25 via Getty Images
Reality check: Seeing AI through a practical lens
C-stores that understand how to use AI will be able to better parse data and boost sales, according to former 7-Eleven Merchandising VP Brooke Hodierne.
Brooke Hodierne • Aug. 3, 2023 -
Retrieved from Wawa website.
How simplifying your menu can increase your profits
By paring back on foodservice offerings, many c-stores can accommodate labor and operational challenges while still delivering the hits, writes foodservice consultant Tom Cook.
Tom Cook • April 18, 2023 -
Courtesy of 7-Eleven
What gas and convenience brands can learn from restaurant innovations
Judy Chan, chief marketing officer at Bluedot, says c-stores could improve their strategy by focusing on contactless payments, mobile ordering and pickup, analytics and loyalty programs.
Judy Chan • Sept. 21, 2022 -
Jeff Wells/Ladarnas Dive
Why convenience retailers are gearing up to win in foodservice
As vehicles go electric, stores will increasingly turn away from fuel pumps and toward innovative meals and snacks, writes retail analyst Frank Beard.
Frank Beard • Jan. 6, 2022